Our Story
Originally called Petite Paper Goods (established in 2016), our studio was started by designer Demie Liew, inspired by her love for boutique, minimalistic and modern stationery designs. Demie comes from a background of graphic design, having graduated from RMIT in 2013. She has been working in the field ever since.
Since then, we have rebranded to Petite Paper Co. in 2019. We have been privileged to have worked alongside some lovely clients, helping them design wedding invitations, birthday invitations, custom greeting cards, prints, and so much more. Demie also specialises in a range of different subfields including corporate branding, publication design, marketing collateral, and web graphics, to name a few. Her personal portfolio and website can be viewed here.
We here at Petite Paper Co. are not only committed to creating functional, cost effective and timeless designs, but we also take our client relationship very seriously. Each design is custom designed by Demie after having a one-on-one personal consultation, so she can better understand the vision of each client, and ensure that all outcomes exceed expectations. Our production services are either handmade or (if needed) outsourced by some of the finest in the industry—we often collaborate with other small businesses and makers.
Petite Paper Co. believes that good design doesn't always have to have an expensive price tag. We are committed in helping anyone and everyone with all budgets. No request is too big or too small, so let's chat!
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe
is great work.
And the only way to do great work, is to love what you do.”
- Steve Jobs
Our Beliefs and Goals
Affordability
We believe in fair pricing and will try to accommodate to any budget. To keep costs low, we often use materials that are cost effective (i.e. paper). Our prices undergo a review from time-to-time to ensure they are the best they can be, so you can fully benefit from our services.
Our Niche
The world of design can be really daunting at times. There's so much inspiration out there and so many options to choose from. So to ensure that we are excelling at what we do, we are dedicated at specialising in certain styles that we know will work and that we are proud to design for you.
Eco-Conscious
We understand that there are materials out there that can look prettier than paper, like acrylic for example. But we're also mindful about being eco-friendly, which is why we prefer to use paper as our medium for our designs. That said, it doesn't limit us to what we can do. If you really want it, we’ll include it.
Photography by Fern & Stone Photography
Born and raised in Malaysia, I first came to Melbourne to pursue my design career in 2009. Following after my mother, previously a CEO of an advertising company, and my father, a graphic designer—I just knew it was in her path.
I completed her degree in graphic design from RMIT in 2013 and undertook several work opportunities and internships not long after, which is where I gained most of her experience. I worked for a printing press company, a not-for-profit organisation, an interior/graphic design studio based in Melbourne and many more. I then decided to freelance and was shortly after subcontracted by a marketing company doing corporate branding, before I decided it was time to pursue my love for stationery design.
“It took a lot of learning at the beginning—trying to suss out costing prices, current trends, learning how to break away from common designs and learning how to market my brand and myself. It was really hard to try and stand amongst all the other big names in this very big industry. I'm still nowhere near where I would like to be, but if it wasn't for the support I currently have, I wouldn't be where I am now today doing what I love, so I am extremely grateful. I am confident in my craft and I have always put my heart into the designs I do. I think in this industry, you have to be very sure of yourself and what you stand for otherwise, you'll just get left behind."
Petite Paper Co. still runs the Etsy shop which sells a wide range of greeting cards and prints. Demie has had the privilege of working alongside some lovely brides who have entrusted her with their invitations. She has also collaborated with some amazing printers in Melbourne and has even helped design a range of letter press D.I.Y. cards for Melbourne-based letter press company, Tympan Ink.
"I don't only just do weddings—I truly do enjoy creating cards or experimenting with other designers out there as much as I love designing all things weddings. So, please don't hesitate to get in touch!"
I am confident that we can design anything you want and I am here for you every step of the way. It brings me much joy knowing I can help you, no matter how big or small the task.